Libre Design

World Surf
League

Tags
Branding
Campaign

The WSL approached Libre in need of a new identity when they transitioned from the ASP to the WSL. Libre provided a complete brand redesign, providing logo, color, typography, and pattern treatments. We then utilized the new visual assets to create athlete jerseys, web, app, broadcast and softgoods design. After all of the initial assets were created and produced, Libre went on to design and supply art direction for the WSL’s 2016 World Surf Tour.

Before
After
Softgoods