SynBioBeta

Libre’s team was faced with the challenging task of ensuring a successful SEO strategy after a major domain change by SynBioBeta in 2022, as well as promoting and driving ticket sales to their upcoming conference. By expertly identifying and using Google and LinkedIn as powerful marketing channels, SynBioBeta saw amazing results and exceeded their goals. We were able to successfully achieve widespread exposure for their conference and restore optimal organic performance.

Libre successfully leveraged Google’s ad network to further SynBioBeta’s marketing goals. Utilizing tactics such as a focus on branded keywords and strategic messaging atop the search engine results page, Libre achieved impressive results in terms of conference awareness, and ticket sales. Seeing these gains, and collecting vital data, Libre also pursued non-brand initiatives, targeting swaths of their target audience. As a whole, Libres Google strategy yielded tremendous returns on ad spend.

As a supporting ad channel, Libre implemented a LinkedIn Strategy for our multi-channel advertising efforts and were extremely pleased with the results. By being able to drill down into specific job titles, entrepreneurs, investors and more, we were able to target our ads to those who were most likely to engage & convert. We further refined our reach by setting up expanded audiences and retargeting ads which led to strong results and insightful data.

An effective SEO strategy was at the foundation of our positive results. To ensure SynBioBeta’s website was ready for paid efforts, we implemented a 301 re–direct map, optimized meta data, and compressed image sizes. This strategic approach led to a 63% increase in keywords on the 1–3 positions on Google within the first few months. On a Year over Year comparison to 2022, we also saw great increases in ticket sales and site traffic, which we are thrilled about.