Mushroom Packaging
Tags
Mushroom® Packaging is the one mycelium materials producer that leads the sustainable materials industry with highly customized designed products to decrease plastics and chemical pollution for the packaging design, furniture, utility, architectural, death care and construction materials industries.
Branding & Design
The Challenge
Develop a branding strategy that will connect with the multi-faceted business model of Mushroom® Packaging. Libre’s goal was to create campaigns that visually capture the brand story and establish guidelines for all marketing channels, both traditional and organic.
The Results
An award winning integrated brand identity from the 2023 American Advertising Awards. Libre not only established Mushroom Packaging’s brand identity, but how it will eventually integrate with the future sub-brands of the company. We developed an original logo and word mark incorporating slight nuances to the brands affiliation with the packaging industry. Patterns, illustrations, color palettes, typography and photography tied together a fully integrated brand identity.
"I’ve worked with Libre since 2015 on a variety of projects from brand building to national TV commercials. The team consistently produces high quality work.”
—Andy Bass, CMO of Evocative, Forager Hides
Website
The Challenge
The challenge for Mushroom® Packagings website was how to integrate a e-commerce style website with a B2B licensing system all while maintaining a unique style and great UX. We were able to integrate the clients Hubspot CRM seamlessly within Shopify allowing us to accomplish the necessary integrations and maintained a familiar e-commerce style keeping the companies future scalability in mind.
