Inspiring the Soulful Progression of Modern Surfing. Comprised of passionate surfers and outdoor enthusiast, the URBNSURF crew are dedicated to designing, developing and operating world-class urban surf parks around Australia. URBNSURF loved what we created for Hard Fizz and Libre is now the branding &amp; design agency of record.

Understanding the surf community was the easy part for our team. Evolving the existing and established brand guidelines was the real challenge. We wanted to take what was existing and work closely with the URBNSURF team to breathe some fresh life into the brand. In addition to this, we had some industry firsts to design individual campaigns for.

The Challenge

Branding & Design

Brand Development

Bottom Left

Grid Layout

Typography Scheme

Application Examples

Skill Level Integration

5 months into the engagement we have refreshed the companies brand guidelines, and have created original art for 3 recent events with several more underway. We&#8217;re pleased to see the impact of the hard work reflected at URBNSURF!

The Results

Events

Sip and Surf Event

Winter Jam

Acoustic Music Series

Rip Curl Pro

URBNSURF

Our journey began with redefining the brand hierarchy, strategically integrating this new category within Gordini&#8217;s esteemed portfolio. Embracing a fresh color palette, bespoke handwritten typography, and an intuitive icon system, we infused the brand with renewed energy and identity. Elevating the visual narrative, we introduced original pattern designs and a distinct photography style, seamlessly blending macro shots of the sock fabric with lifestyle and product imagery. Additionally, we meticulously engineered in-store experiences with eye-catching point-of-sale displays and packaging designs.
To ignite anticipation and ensure maximum visibility for the new product line, the Libre team dedicated countless hours to crafting compelling videos, advertising creatives, ambassador collaborations and email campaigns leading up to the highly anticipated October 2023 launch.
As the 2023/2024 winter season draws to a close, we are elated by the resounding success of the dual-layer socks. Not only did they emerge as top-selling SKUs at retail locations, but they also commanded an impressive 26% share of online sales. Remarkably, three of the socks claimed positions within the top five best-selling products throughout the entire winter season. With such remarkable results, we eagerly anticipate the continued growth and success of this innovative product category in the years ahead.

In the summer of 2022, Libre embarked on an exciting collaboration with Gordini, a renowned innovator in winter gloves, to pioneer their latest breakthrough: &#8216;dual-layer socks&#8217;.

Gordini Socks: Campaign Success

Libre &amp; Firewire. Evolving the legendary surf brand&#8217;s icon to fit it&#8217;s growing audience.

Libre and Firewire

Libre wins 9 awards at the San Diego Addy's

We are thrilled to announce that Libre has won a total of 9 awards at the American Advertising Awards out of San Diego! This year, we decided to take on the challenge of entering the competition to see how our work stood up against the competition – and we are ecstatic to share the results!

San Diego Addy’s – Libre wins 9 awards (4 Gold🥇)!

As explained by Google:
<blockquote>
<h4>With digital out-of-home ads in Display &amp; Video 360, brands can combine the emotional power and captivating formats of traditional out-of-home advertising with the efficiency of other digital channels. With a single plan, they can reach people on screens of all shapes and sizes. And, it can be done rapidly and efficiently.</h4>
</blockquote>
This is a game changer in the marketing world for a number of reasons:
<ol>
<li>Elevates brand awareness</li>
<li>It allows brands to reach their national or global audience using a single tool</li>
<li>Brands can change messaging based on the location of the screen or time of day</li>
</ol>
There are some slight downsides that are to be expected:
<ol>
<li>The out-of-home ads will not be personalized</li>
<li>No Unique identifiers are used</li>
<li>No location data, however brands can reach people based solely on screen location</li>
</ol>
In Google’s announcement, they mentioned that marketers (I.E. Our team) will be able to activate, pause, and optimize these types of campaigns in near real-time via a single dashboard.
For all of us here at Libre, this is an exciting new tool that could be a big addition to large or localized brands, if you have the budget. Smaller brands may have a difficult time justifying the cost as the attribution will be difficult to measure tying back a ROAS. Either way, this is another reason why if you aren’t advertising on Google yet, you need to catch up.
If you’d like to read more, check out <a href="https://blog.google/products/marketingplatform/360/digital-out-of-home-ads-now-in-display-video-360/">Google’s announcement here</a>.

On August 25th Google announced that they would now be offering out-of-home ads in Display and Video 360. Essentially what this means is that marketers and brands will now be able to effectively advertise through all of Google’s platforms.

Google Introduces Digital Out-of-home ads

FIZZ Factory &#8211; new flavour alert! So, with no further adieu, let us introduce you to Blueberry Lemonade Hard FIZZ!

FIZZ Factory – new flavour alert!

Libre &amp; Ecovative. With a brand refresh Libre is excited to take the new creative to digital. Website is underway with a launch in the following weeks.

Libre & Ecovative

Gordini &amp; Libre’s partnership has led to exciting new product segmentations. For the past nine months, the Libre branding team has been creating new 2023 campaigns that will hit retail and digital at next year’s Outdoor tradeshow.

Gordini & Libre

Libre &amp; URBNSURF partner as the agency of record for 2022 and 2023! The Libre marketing team has been collaborating with key stakeholders on creating new events and products in the following months.

Social Media

Contact Us

URBNSURF

Tags

Branding & Design

Everyone is stoked with the result ☺️. Libre is a weapon!

Hayley Wallace, Head Of Marketing, URBNSURF

Events

WSL

Blue Coast

British Customs

C3bank

Ecovative

Forager

Gordini

Hard FIZZ

Mindhoney

Mushroom Packaging

Neon Wave

RAEN

Saint Archer

Surfer Magazine

SynBioBeta

Tea of a Kind

Visit Oceanside

WSL