campaign

Glowing Oceans, the bioluminescent experience brand founded by marine scientist Andy Bass, is taking its world on the road. Since the brands inception, Glowing Oceans has invited visitors to their pop-ups to step into touch pools and living lagoons lit entirely by bioluminescent phytoplankton — turning a rare natural phenomenon into something anyone can walk into.
This October, the brand will launch its first full-scale pop-up experience in Singapore, extending that mission beyond a single location for the first time. Libre built the complete brand ecosystem behind the experience — name, identity, color and typography systems, tone of voice, and environmental graphics — designed from the start to travel. The Singapore pop-up marks Glowing Oceans’ first step toward becoming a touring, global experience.