Libre & RAEN: REC° Marks RAEN’s Expansion Into Performance Eyewear

RAEN REC° — Roam. Escape. Create.

REC° marks RAEN’s first move into performance eyewear — a technical line built for long days outside, whether that’s on the trail, on the water, or anywhere dust and salt find their way in. RAEN came to Libre with a clear brief: the branding needed to speak to REC°’s technical performance features without losing the modern, classic design language RAEN is known for.

Libre developed the full brand system for the collection — wordmark, symbol, custom pattern, and lockup — anchored by the “Roam. Escape. Create.” tagline that travels with the REC° mark across every touchpoint, from the frame itself to packaging to the product page. The line launched across three frame styles (Remmy REC°, Wiley REC°, Koen REC°), each available in lenses tuned to a specific terrain: Vector for trail and field, Drift for water, and Terra for dust and trail. Every pair pairs RAEN’s new Strata Grip™ nose pads, built for a secure, non-slip fit, with Colorboost™ lens technology for true-to-life clarity in the field.

REC° has since been picked up by Gear Patrol, Acquire Mag, and Shop-Eat-Surf-Outdoor as RAEN’s entry into the performance eyewear category.