At Libre, we’re passionate about building brands that transpire into living brands. We believe that brands live, breathe, and interact with their audience while staying true to their ideals.
The Libre Process
01
Onboarding
Welcome to Libre Design & Digital! We’re excited to be an extension and partner for your team. As part of our onboarding process, you’ll dive into our creative and innovative environment where we blend strategy, design, and digital expertise to craft compelling brand stories and impactful marketing campaigns. Our process begins with understanding our partners pain points and/or strategic goals. Get ready to collaborate with talented minds, explore new ideas, and deliver exceptional results. We’re excited to showcase how our unique skills and creativity will contribute to your companies success.
- Initial Meeting
- Project Proposal
- Pen to Paper
- Kick-Off Call
02
Discovery
When initiating a branding, design, or digital marketing project, our team begins with comprehensive discovery documents. This phase may involve our brand fingerprint exercise or detailed digital questionnaires. After gathering these initial insights, we conduct thorough research and analysis to develop a tailored strategy and plan. This strategic framework guides the creative and digital direction we recommend for our valued partners. Trust our process to deliver results-driven solutions that resonate with your audience and elevate your brand’s presence online.
- Brand Fingerprint
- Research & Analysis
- Creative Briefing
- Digital Audit
- Digital Questionnaires
03
Design
At Libre, the design phase stands as a pivotal stage in our process. Post discovery and brief stages, our branding team delves into crafting concepts tailored to our partners, whether it’s a brand refresh or a complete brand identity from the ground up. This phase typically spans 8 to 12 weeks, adjusting based on project complexity. We facilitate up to 3 rounds of feedback and revisions to ensure alignment with our partners’ vision. By the conclusion of this phase, our partners receive a comprehensive brand book, a Go-To-Market (GTM) campaign, or a digital strategy that is fully developed and ready for implementation.
- Round 1 - Design
- Client Feedback
- Round 2 - Revisions
- Client Approval
- Final Deliverables
04
Launch
After completing our project work, we prioritize ensuring our partners’ complete satisfaction and providing a clear roadmap for the future. Post-project, ongoing support is often necessary, whether its website designs and development, upcoming campaigns, or ongoing digital and growth needs. Our team ensures that our partners receive a strategic plan tailored to sustain growth and ensure ongoing success. Count on us to empower your business with the right strategies and support. Let’s chart a course for your continued growth and achievement together.
- Debrief
- Support
- Next Steps…
05
Interested
in working
with us?
LET’S CHAT↗FEATURED
CASE STUDIES
Gordini has a focus on quality. That’s why we were stoked when they came to us with the idea of launching their new product category, Socks. Our team designed an entirely new visual identity system and launch strategy for Gordini Socks – socks fit for your next adventure.
Comprised of passionate surfers and outdoor enthusiasts, the URBNSURF crew are dedicated to designing, developing and operating world-class urban surf parks around Australia. Since 2022, Libre has been partnered with URBNSURF as their agency of record.
The first independently owned seltzer brand in Australia. Libre was involved in the branding and digital behind the brand and also instrumental at bringing the concept to life by partnering with a group of friends from the Gold Coast. Libre quickly lifted this brand to the #1 growing seltzer brand in Australia ahead of some big names.
Bringing innovation and sustainability to the forefront of their business, Forager aims to redefine the leather goods industry. Libre has been instrumental in bringing this brand to life underneath the parent company Ecovative Design. Now, not only is their product unique and one of a kind, their brand identity and website are as well.
When Saint Archer came to Libre, it was clear the beer industry at the time was disjointed. By first identifying the need to create a brand identity that was timeless and worked as a system, Libre developed a color system that allowed the packaging across all flavors to look the same while being recognizable on the shelf and establish an emotional connection with the consumer.
Oceanside California’s tourism board came to Libre for a brand refresh and update. We conducted extensive research as well as city-wide interviews with business owners, city officials, and locals to better understand the core values and assets of this beachside city. Libre sought to create a bold, fun and engaging visual identity to capture all the city has to offer.
RAEN and Libre have been working side by side since RAEN’s inception in 2008. Libre develops all brand-related material ranging from art direction to digital assets to print collateral. The handmade optics business is the quintessential Southern California lifestyle brand. Libre has seen RAEN grow from a small company to an international consumer product.