Libre Design

Firewire

Tags
Branding
Campaign

Riding the Line: Evolving Firewire’s Identity Ahead of a New Era

In 2024, Firewire partnered with Libre to evolve its brand identity. After nearly two decades, the iconic mark had become visually misaligned with the brand’s forward-thinking vision. Our challenge was to refine and modernize the identity—bringing clarity, clean lines, and balance to reflect the precision and performance of a Firewire board, while preserving the sense of fun and freedom the brand is known for.

Logo Evolution
Messaging
Website