Firewire
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Branding
Campaign
Riding the Line: Evolving Firewire’s Identity Ahead of a New Era
In 2024, Firewire partnered with Libre to evolve its brand identity. After nearly two decades, the iconic mark had become visually misaligned with the brand’s forward-thinking vision. Our challenge was to refine and modernize the identity—bringing clarity, clean lines, and balance to reflect the precision and performance of a Firewire board, while preserving the sense of fun and freedom the brand is known for.



















