Blue Coast

British Customs

C3bank

Ecovative

Forager

Gordini

Hard FIZZ

Mindhoney

Mushroom Packaging

Neon Wave

RAEN

Saint Archer

Surfer Magazine

SynBioBeta

Tea of a Kind

URBNSURF

Visit Oceanside

Libre wins 9 awards at the San Diego Addy's

We are thrilled to announce that Libre has won a total of 9 awards at the American Advertising Awards out of San Diego! This year, we decided to take on the challenge of entering the competition to see how our work stood up against the competition – and we are ecstatic to share the results!

San Diego Addy’s – Libre wins 9 awards (4 Gold🥇)!

As explained by Google:
<blockquote>
<h4>With digital out-of-home ads in Display &amp; Video 360, brands can combine the emotional power and captivating formats of traditional out-of-home advertising with the efficiency of other digital channels. With a single plan, they can reach people on screens of all shapes and sizes. And, it can be done rapidly and efficiently.</h4>
</blockquote>
This is a game changer in the marketing world for a number of reasons:
<ol>
<li>Elevates brand awareness</li>
<li>It allows brands to reach their national or global audience using a single tool</li>
<li>Brands can change messaging based on the location of the screen or time of day</li>
</ol>
There are some slight downsides that are to be expected:
<ol>
<li>The out-of-home ads will not be personalized</li>
<li>No Unique identifiers are used</li>
<li>No location data, however brands can reach people based solely on screen location</li>
</ol>
In Google’s announcement, they mentioned that marketers (I.E. Our team) will be able to activate, pause, and optimize these types of campaigns in near real-time via a single dashboard.
For all of us here at Libre, this is an exciting new tool that could be a big addition to large or localized brands, if you have the budget. Smaller brands may have a difficult time justifying the cost as the attribution will be difficult to measure tying back a ROAS. Either way, this is another reason why if you aren’t advertising on Google yet, you need to catch up.
If you’d like to read more, check out <a href="https://blog.google/products/marketingplatform/360/digital-out-of-home-ads-now-in-display-video-360/">Google’s announcement here</a>.

On August 25th Google announced that they would now be offering out-of-home ads in Display and Video 360. Essentially what this means is that marketers and brands will now be able to effectively advertise through all of Google’s platforms.

Google Introduces Digital Out-of-home ads

FIZZ Factory &#8211; new flavour alert! So, with no further adieu, let us introduce you to Blueberry Lemonade Hard FIZZ!

FIZZ Factory – new flavour alert!

Libre &amp; Ecovative. With a brand refresh Libre is excited to take the new creative to digital. Website is underway with a launch in the following weeks.

Libre & Ecovative

Gordini &amp; Libre’s partnership has led to exciting new product segmentations. For the past nine months, the Libre branding team has been creating new 2023 campaigns that will hit retail and digital at next year’s Outdoor tradeshow.

Gordini & Libre

Libre &amp; URBNSURF partner as the agency of record for 2022 and 2023! The Libre marketing team has been collaborating with key stakeholders on creating new events and products in the following months.

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Design & Digital.
This is our work,
these are our results.

text

Blue Coast

British Customs

C3bank

Ecovative

Forager

Gordini

Hard FIZZ

Mindhoney

Mushroom Packaging

Neon Wave

RAEN

Saint Archer

Surfer Magazine

SynBioBeta

Tea of a Kind

URBNSURF

Visit Oceanside

WSL

We have developed more than 200 projects. If you want to see more, just ask us.

San Diego Addy’s – Libre wins 9 awards (4 Gold🥇)!

Google Introduces Digital Out-of-home ads

FIZZ Factory – new flavour alert!

Libre & Ecovative

Gordini & Libre

Libre & URBNSURF partner

Design & Digital. This is our work, these are our results.

text

Blue Coast

British Customs

C3bank

Ecovative

Forager

Gordini

Hard FIZZ

Mindhoney

Mushroom Packaging

Neon Wave

RAEN

Saint Archer

Surfer Magazine

SynBioBeta

Tea of a Kind

URBNSURF

Visit Oceanside

WSL

We have developed more than 200 projects. If you want to see more, just ask us.

Design & Digital.
This is our work,
these are our results.