Libre &amp; Firewire. Evolving the legendary surf brand&#8217;s icon to fit it&#8217;s growing audience.

Libre and Firewire

Glowing Oceans, the bioluminescent experience brand founded by marine scientist Andy Bass, is taking its world on the road. Since the brands inception, Glowing Oceans has invited visitors to their pop-ups to step into touch pools and living lagoons lit entirely by bioluminescent phytoplankton — turning a rare natural phenomenon into something anyone can walk into.
This October, the brand will launch its first full-scale pop-up experience in Singapore, extending that mission beyond a single location for the first time. Libre built the complete brand ecosystem behind the experience — name, identity, color and typography systems, tone of voice, and environmental graphics — designed from the start to travel. The Singapore pop-up marks Glowing Oceans&#8217; first step toward becoming a touring, global experience.

Libre &amp; Glowing Oceans. Behind the scenes on Glowing Oceans&#8217; newest pop-up experience, headed to Singapore this fall — an immersive, bioluminescence-lit exhibit bringing the science of the glowing ocean to life.

Libre & Glowing Oceans Bring Bioluminescence to Singapore in a First-Ever Pop-Up

Sanctuary is a collection of nine architecturally distinct homes on a remarkable stretch of land in Olivenhain, where Nuevo made an unusual first decision: not what to build, but where not to. Rather than spreading homes across the site, the nine residences are gathered along its edge — preserving the property&#8217;s native coastal vegetation, trails, and creeks, dedicated in perpetuity as protected open space.
Each home takes its name from the history, language, and landscape of Olivenhain itself — from Vaquero, honoring the area&#8217;s ranching and equestrian roots, to San Alejo, named for one of the earliest recorded titles for this stretch of coastline. Inside, hand-troweled plaster, natural stone, warm walnut, and unlacquered brass carry the same restraint as the site plan.
Libre developed the brand identity, naming, and messaging for Sanctuary in partnership with Nuevo. Construction begins Summer 2026.

Libre &amp; Nuevo. Putting the finishing touches on Sanctuary — nine architecturally distinct homes in Olivenhain, each named for the land, language, and history that shaped it. Built along the edge of the property rather than across it, preserving the site&#8217;s native coastal vegetation, trails, and creeks. Construction begins Summer 2026.

The Nuevo Group – Sanctuary

RAEN REC° — Roam. Escape. Create.
REC° marks RAEN&#8217;s first move into performance eyewear — a technical line built for long days outside, whether that&#8217;s on the trail, on the water, or anywhere dust and salt find their way in. RAEN came to Libre with a clear brief: the branding needed to speak to REC°&#8217;s technical performance features without losing the modern, classic design language RAEN is known for.
Libre developed the full brand system for the collection — wordmark, symbol, custom pattern, and lockup — anchored by the &#8220;Roam. Escape. Create.&#8221; tagline that travels with the REC° mark across every touchpoint, from the frame itself to packaging to the product page. The line launched across three frame styles (Remmy REC°, Wiley REC°, Koen REC°), each available in lenses tuned to a specific terrain: Vector for trail and field, Drift for water, and Terra for dust and trail. Every pair pairs RAEN&#8217;s new Strata Grip™ nose pads, built for a secure, non-slip fit, with Colorboost™ lens technology for true-to-life clarity in the field.
REC° has since been picked up by Gear Patrol, Acquire Mag, and Shop-Eat-Surf-Outdoor as RAEN&#8217;s entry into the performance eyewear category.

Libre &amp; RAEN. RAEN&#8217;s most technical eyewear collection yet is here. The REC line pairs co-branded ColorBoost™ lens technology (up to +37% color resolution) with RAEN&#8217;s new Strata Grip system, built to keep handcrafted acetate frames locked in place on the move. Case study coming soon.

Libre & RAEN: REC° Marks RAEN’s Expansion Into Performance Eyewear

Since launching its new running sock category in early April 2026, Gordini has built meaningful momentum in a category that extends the brand beyond its traditional winter-performance roots.
Across the first four months of the launch, running socks quickly emerged among Gordini&#8217;s best-performing products online. The sock collection attracted more than 12,000 pageviews, while several individual sock styles rose to the top of the brand&#8217;s e-commerce rankings. The Men&#8217;s Farr Sock led all products with 117 units purchased and nearly $2,700 in revenue, followed by the Men&#8217;s Grafton Sock with 84 units and more than $2,000 in revenue. The Farr Sock 2-Pack, Signal Sock and Bolton Sock rounded out the site&#8217;s five highest-volume products during the period.
Paid social played an important role in building awareness and demand. From April through July, Meta campaigns generated 657,000 impressions, nearly 10,000 clicks and 280 attributed purchases. Performance strengthened as the campaign matured: in July, purchases increased 78% month over month while spend decreased 3%, driving CPA down 38% and increasing ROAS 59%. One of the campaign&#8217;s strongest-performing ads was built around straightforward product storytelling—a close-up of the running socks paired with lightweight-performance and 2-pack value messaging.
The launch also generated strong engagement through Gordini&#8217;s owned channels. The April launch email achieved a 76.5% open rate, while subsequent product and technology storytelling continued to generate exceptionally high open rates. A June &#8220;Gordini Socks vs. Other Socks&#8221; campaign produced a 92.4% open rate and 2.98% click rate, demonstrating sustained interest in the category beyond the initial launch.
Together, the results point to more than a successful product introduction. In four months, running socks established themselves as a meaningful new digital growth category for Gordini—generating product demand, creating new storytelling opportunities and giving the brand a platform to engage consumers beyond the winter season.

Libre &amp; Gordini. Gordini&#8217;s new dual-layer sock line is officially live for Spring/Summer — Libre led creative and campaign direction from concept through launch.

Beyond Winter: How Gordini Launched a New Sock Category

Libre &amp; C3 Bank. A new location in Nashville &amp; a new campaign for 2025.

Libre Partners with C3 Bank

Libre &amp; RAEN. Bringing a fresh look to the FW24 sun &amp; optical collection.

Libre Joins Forces with RAEN for FW24

Libre supported URBN with the creative direction and campaign strategy for the launch of their second park in Sydney, Australia.

URBNSURF Expands to Sydney with Second Wave Park

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We are thrilled to announce an exciting new partnership between Libre Design &amp; Digital and Glorious Gaming!
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Glorious, a trailblazer in the gaming industry, is renowned for providing gamers with top-notch hardware and accessories that enhance both performance and style. Their unwavering commitment to excellence aligns perfectly with our vision at Libre, making this collaboration a natural fit.
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Together, we&#8217;re embarking on an exciting journey to scale the Glorious business. As a strategic advisor, our collaboration will focus on performance marketing, leveraging in-depth analytics, Search Engine Optimization (SEO), and paid media channels (Google/Bing ads, Pinterest, Meta, and TikTok) to build awareness, drive sales, and grow the Glorious eCommerce channel.
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<div class="ql-block" data-block-id="block-13e28876-e032-466e-b1ba-e734dddeca02">Stay tuned for exciting updates as we combine our talents to push boundaries and unlock Glorious Gaming&#8217;s full potential in the gaming industry. This partnership is set to bring remarkable innovations and growth, and we can&#8217;t wait to share the journey with you!</div>

Announcing a Dynamic Partnership: Libre Joins Forces with Glorious Gaming

Libre and Glorious Gaming

Our journey began with redefining the brand hierarchy, strategically integrating this new category within Gordini&#8217;s esteemed portfolio. Embracing a fresh color palette, bespoke handwritten typography, and an intuitive icon system, we infused the brand with renewed energy and identity. Elevating the visual narrative, we introduced original pattern designs and a distinct photography style, seamlessly blending macro shots of the sock fabric with lifestyle and product imagery. Additionally, we meticulously engineered in-store experiences with eye-catching point-of-sale displays and packaging designs.
To ignite anticipation and ensure maximum visibility for the new product line, the Libre team dedicated countless hours to crafting compelling videos, advertising creatives, ambassador collaborations and email campaigns leading up to the highly anticipated October 2023 launch.
As the 2023/2024 winter season draws to a close, we are elated by the resounding success of the dual-layer socks. Not only did they emerge as top-selling SKUs at retail locations, but they also commanded an impressive 26% share of online sales. Remarkably, three of the socks claimed positions within the top five best-selling products throughout the entire winter season. With such remarkable results, we eagerly anticipate the continued growth and success of this innovative product category in the years ahead.

In the summer of 2022, Libre embarked on an exciting collaboration with Gordini, a renowned innovator in winter gloves, to pioneer their latest breakthrough: &#8216;dual-layer socks&#8217;.

Gordini Socks: Campaign Success

Libre wins 9 awards at the San Diego Addy's

We are thrilled to announce that Libre has won a total of 9 awards at the American Advertising Awards out of San Diego! This year, we decided to take on the challenge of entering the competition to see how our work stood up against the competition – and we are ecstatic to share the results!

San Diego Addy’s – Libre wins 9 awards (4 Gold🥇)!

As explained by Google:
<blockquote>
<h4>With digital out-of-home ads in Display &amp; Video 360, brands can combine the emotional power and captivating formats of traditional out-of-home advertising with the efficiency of other digital channels. With a single plan, they can reach people on screens of all shapes and sizes. And, it can be done rapidly and efficiently.</h4>
</blockquote>
This is a game changer in the marketing world for a number of reasons:
<ol>
<li>Elevates brand awareness</li>
<li>It allows brands to reach their national or global audience using a single tool</li>
<li>Brands can change messaging based on the location of the screen or time of day</li>
</ol>
There are some slight downsides that are to be expected:
<ol>
<li>The out-of-home ads will not be personalized</li>
<li>No Unique identifiers are used</li>
<li>No location data, however brands can reach people based solely on screen location</li>
</ol>
In Google’s announcement, they mentioned that marketers (I.E. Our team) will be able to activate, pause, and optimize these types of campaigns in near real-time via a single dashboard.
For all of us here at Libre, this is an exciting new tool that could be a big addition to large or localized brands, if you have the budget. Smaller brands may have a difficult time justifying the cost as the attribution will be difficult to measure tying back a ROAS. Either way, this is another reason why if you aren’t advertising on Google yet, you need to catch up.
If you’d like to read more, check out <a href="https://blog.google/products/marketingplatform/360/digital-out-of-home-ads-now-in-display-video-360/">Google’s announcement here</a>.

On August 25th Google announced that they would now be offering out-of-home ads in Display and Video 360. Essentially what this means is that marketers and brands will now be able to effectively advertise through all of Google’s platforms.

Google Introduces Digital Out-of-home ads

FIZZ Factory &#8211; new flavour alert! So, with no further adieu, let us introduce you to Blueberry Lemonade Hard FIZZ!

FIZZ Factory – new flavour alert!

Libre &amp; Ecovative. With a brand refresh Libre is excited to take the new creative to digital. Website is underway with a launch in the following weeks.

Libre & Ecovative

Gordini &amp; Libre’s partnership has led to exciting new product segmentations. For the past nine months, the Libre branding team has been creating new 2023 campaigns that will hit retail and digital at next year’s Outdoor tradeshow.

Gordini & Libre

Libre &amp; URBNSURF partner as the agency of record for 2022 and 2023! The Libre marketing team has been collaborating with key stakeholders on creating new events and products in the following months.

Libre and Firewire

More Articles

08.10.26

Libre & Glowing Oceans Bring Bioluminescence to Singapore in a First-Ever Pop-Up

07.13.26

The Nuevo Group – Sanctuary

06.01.26

Libre & RAEN: REC° Marks RAEN’s Expansion Into Performance Eyewear

04.25.26

Beyond Winter: How Gordini Launched a New Sock Category

01.18.25

Libre Partners with C3 Bank

10.21.24

Libre Joins Forces with RAEN for FW24

07.21.24

URBNSURF Expands to Sydney with Second Wave Park

06.26.24

Libre and Glorious Gaming

03.04.24

Gordini Socks: Campaign Success

03.30.23

San Diego Addy’s – Libre wins 9 awards (4 Gold🥇)!

12.09.22

Google Introduces Digital Out-of-home ads

10.03.22

FIZZ Factory – new flavour alert!

09.05.22

Libre & Ecovative

08.06.22

Gordini & Libre

07.01.22

Libre & URBNSURF partner